Brand Lift Success Story: Katz Digital & Public Health Initiative
June 28, 2023
A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.
Katz Digital & <br>Public Health Initiative
Brand Lift Success Story:
The Objective
A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.
The Approach
Veritonic partnered with PodKatz by Katz Digital to assist the client with specific messaging by creating and producing messages that would run as part of a four-week test campaign. The client used Veritonic's Brand Lift solution to measure the results, providing a full range of consumer funnel KPIs. A full range of podcast genres were used to provide maximum reach of these three unique targets.