Notes from the Soundboard.
Time for a marketing refresh. Let’s start with audio (-first).
If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our engagement charts from a 30-second podcast ad below. Note the peaks and valleys…
A Wide Lens Is a Marketer’s Optimal View
An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data sheets.
Why Audio, Why Now?
Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.
Validate and Scale Your Investment in Audio with Attribution
Advertisers once asked, “Should we be in investing in the audio space?” but now their question has become, “As players in the audio space, how do we measure and optimize our performance?” Our answer…
Podcast Futures 2022 Recap
Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio – including a panel with Damian Scragg.
Why Audio is a Key Pillar in Your Content Marketing Strategy
With the rise of platforms like Clubhouse, Spotify’s Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.
How to: a guide to harnessing the potential of actionable audio advertising
The “battle for the ears” is real, and advertisers and brands alike are recognising both creativity and quantifiable measurement data as two critical components of their audio strategies. So how do you make audio actionable?
Why 2022 is the Year to Start a Branded Podcast
As the podcasting industry continues to soar, marketers are understanding the potential value in utilizing podcasts as a marketing tool. Consequently, many brands have been sponsoring podcasts as a way to share their story. Learn why.
The Top Ads of 2021 – Out Now
We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads resonate with consumers to help you inform your 2022 advertising strategy.
The Audio Solution for HFSS Regulation
The ban on HFSS paid-digital advertising before 9pm has left millions of pounds of investment in the balance. We have outlined 3 best practices for all brands to consider when building out an audio advertising strategy.
Audio Intelligence: How to Boost Travel Confidence with Sponsor Messages
The Part of Brand Protection You Might Not Be Thinking About
Let’s say one of your primary brand values is trust. Or excitement. Or happiness. Do consumers hear it in your audio marketing? The issue of brand safety in advertising is a relatively new one. It really emerged in the age of..