Notes from the Soundboard.
10 Brands That Got Audio Right in the First Half of 2021
Whatever channel you’re talking about, advertising is still the linchpin and reason why these incredible resources and entertainment platforms can be available to us all. With that, we wanted to give you a view of who’s really getting it…
Know First, Then Spend
From podcast binging, to ordering around voice assistants, to jumping on the nascent social audio bandwagon, people just can’t get enough of audio. The signs that marketers know it are everywhere. Just a few examples…
Digiday: Media Buying Briefing
For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of sonic branding. Audio intelligence platform Veritonic’s latest…
iHeart Calms, ZipRecruiter Excites In April’s Top Audio Ads
Indeed proved its staying power with the highest purchase intent score for the second month in a row, while ZipRecruiter also made the cut with the most “energetic” ad in the index. Two new entrants to the top 10, HomeSense…
Capital One, Farmers Brand Personalities Propel Audio Ads
February’s top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands — Capital One, Discover, and Bank of America. Farmers Insurance was the big winner…
Liberty Mutual, Indeed’s Strong Sonic Identities Drive Ad Wins
Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the top 10 included Tide and Roman, while Farmers…
AutoZone, Indeed and Others Message Hope and Help in Top Audio Ads
The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more. A Veritonic Competitive Intelligence report…
